Potbelly Sandwich Shop is a popular chain with locations all over the country. The shop specializes in toasted sandwiches, soups, salads and ridiculously delicious cookies (I raved about them in a previous blog post. Read about it here!).
Above is a sign outside of Dupont Circle’s Potbelly on the corner of Connecticut Avenue and R Street. The sign is an advertisement for Potbelly’s chocolate brownie cookie. At the top of the sign are the words, “RESCUE YOUR AFTERNOON – with a sweet treat.” Underneath is a cartoon drawing of none other than the chocolate brownie cookie.
However, this is no ordinary chocolate brownie cookie. This cookie’s got arms, legs, eyes and a big, cheery grin to top it off. Judging by his flowing, red cape and his powerful stance, this cookie is much more than the average cookie. This cookie looks heroically delicious.
Below this comical little guy are the words, “The World’s Greatest Chocolate Brownie Cookie.” I have yet to test this claim, but I can’t imagine that such a heroic cookie could ever let me down.
I pass this sign often as I walk towards my apartment from the Dupont Metro station. Every single time, I can’t help but smile at this adorable, tiny cookie man. Sometimes I even laugh, but never too loudly, because that’s a little weird when you’re walking by yourself in public.
Here’s my point – that Potbelly’s advertisement was not only creative, but also refreshing. I’m not saying that Potbelly’s advertising is the best out there, but it did make me do one very important thing – smile.
It seems that many of the food advertisements we see today, whether they are on the street, in a magazine or on television, are for products that are low-calorie, low-fat, low-carb, more protein and veggies or for whatever the big health obsession is at the moment. Obviously, Potbelly’s cookies are not the healthiest option on their menu. So, what? There’s nothing wrong with a good cookie every once in a while (or more often than that)!
Ironically, on the opposite side of the sign is an advertisement for Potbelly’s new Mediterranean sandwich, loaded with hummus, cucumbers, roasted red pepper and other “healthy” veggies.